Tom Tailor

Fully integrated online store in less than 3 months

In less than 3 months we designed and built an online store for Tom Tailor, which is fully connected to their ERP in which prices, stocks and basic product features are managed, and to their central image warehouse located in Germany for all countries. The online store has an integrated PIM and CMS that allows web editors to change the look of the entire website in minutes, correct product descriptions, change images, or set up promotional campaigns.

Our services

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Information architecture design
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User Experience Design (UX)
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Architecture and development of content modules in Sitefinity CMS
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Development of the PIM system
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Html Cutting and programming
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Integrations with ERP and CDN system
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Custom development
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Establishment of marketing automation
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Project management and consulting
Image services

Used platforms


Advanced Digital Experience Platform that is easy to use, manage, develop and personalize.

Sitefinity Progress logo

Extremely flexible and upgradeable .NET e-commerce platform designed to grow along with your business requirements.

Ucommerce logo
With external systems

RCL BBIS Trade Management Sendgrid for transaction emails and MA
SharpSpring for customer support
Braintree Payment Module

Marketing Automation

Sharpspring certificate logo
payment system

logistics system

Project description


Online stores typically have separate platforms for adding content (CMS) and sales management (e-commerce). This makes it difficult to control what leads to successful sales, and managing such a system quickly becomes a thorn in the side. The approach of the future is to unify content management and sales with the so-called Digital Experience Platform - DXP , which provides the best experience for end customers and editors. With most e-commerce platforms, you run into a content management problem and are forced to constantly change systems to manage different parts of the business.

With the integration of Ucommerce, Sitefinity has enabled us to manage content, products and prices from one place, the solution is very scalable as we will add 6 more countries this year. E-commerce content can also be easily combined with editorial content, providing a great user experience and better sales.
Easy editing of editorial content


From the perspective of Vareo and Tom Tailor, Sitefinity eliminates many of the headaches associated with the e-commerce experience. The scalable platform enables fast and efficient system integration, while ensuring high information security against intrusions and abuses.

ERP is the heart of the online store business.

The online store is connected in real time with the RCL BBIS ERP system in which the customer manages the entire logic of stocks and prices. The client has decided to fulfill online orders from existing stores, so the ERP system is a central point for processing and distributing orders between stores. Invoicing and posting are also done in ERP. All changes made in ERP are downloaded and implemented in real time in the online store.

Information architecture of web trade and back-office systems
TomTailor funnel

CDN and PIM for product management

Tom Tailor Global has a central system for accessing product images and descriptions. Vareo has developed an API connection to their CDN system to automatically transfer images from CDNs to PIM (product information management) online stores. PIM collects data from ERP (basic product descriptions, colors, categories, filters, etc.) and images from the CDN, and the editor then has the option to equip the products with additional information or make minor corrections to the products.

The system is designed so that the products are automatically equipped with all the key information, when new products are registered, they are automatically equipped with images from Tom Tailor Global, and the corresponding marketing marks are added to them. Thus, editors can engage in adding value as they are relieved of administration.
Profile image TomTailor


Vareo helped us to open the new sales channel without any problems and in record time. They have built us a comprehensive digital e-commerce experience and a fully integrated platform that allows our employees to use it easily. The project was successfully completed in two and a half months. The best thing, however, is that now all employees can edit the online store catalog without dependency on outside support. The Vareo team shortened the time of implementing changes to the website from one week to one hour and reduced the cost of external support by 40%. We are looking forward to further cooperation, where we will expand the online store to our other markets.
- Aljoša Bajrović, General Manager, Tom Tailor SEE

Project phases


We not only developed a technological solution for the client, but we also provided full project management support to all partners involved.

Step 1 - Workshops

We started with UX and UI workshops, where we defined both the purchasing buyer and defined the key functionalities of the online store, as well as the UI (user interface) for the editors of the online store. In the IM, we defined which contents are edited in which tool, in what way and the interfaces adapted to the level of knowledge of the client.

Step 2 – Selection Of Partners For the Payment System And Logistics

Together with the client, we identified the key criteria for the selection of partners and led the process of selecting a partner and then integrating their solution into the entire ecosystem.

Step 3 – Definition Of Business And Information Process

We have defined the entire business and information process from visiting the website to returning or changing the product in the branch. The process was the basis for setting up and integrating all information systems and mobilizing the entire organization.

Main landing
Step 4 - UX And Development

After identifying all processes and key tools and external partners, we started drawing wire models and developing an online store. In this part, we also took care of coordination and cooperation with all partners in the process (ERP, SAP finance, CDN, payment system, logistics partner, client).

Step 5 – Launch

After the development, we performed a silent start, where we tested the user experience, as well as the operation of all integrations. The opening of an online store was gradual. First during the project tea, after correcting the errors, the next stress test was among the employees, where bottlenecks and errors were identified. After improvement and optimization, we opened the store for everyone.

Step 6 – Optimization And Upgrades

The project was set up in several steps. After the launch of the MVP version of the online store, we first started optimizing back-end processes for online store editors. The next step is additional functionality for end users.

Step 7 – Expansion into foreign markets

Once the site is optimized for editors, marketing, purchasing, sales and finance processes are in place, all key end-user functionalities are implemented, expansion for an additional 6 markets begins.

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