MarTech Consulting

Martech strategy in the service of the purchasing path


Make informed decisions

Choosing the right marketing technology is a complex and difficult task, especially if you want the tools to be interconnected to avoid fragmentation and inconsistent data and functionality.

Vareo has developed a well-established approach that can help customers understand their requirements, identify the right suppliers, start the ordering process, and select a supplier.

We make sure that the right decisions are made as soon as possible.

Our services

List item icon
Inventory of business and technological requirements
List item icon
Preparation of RFI / RFP tender documentation
List item icon
Vendor and technology shortlisting
List item icon
Supplier evaluation and negotiation
List item icon
Overview of functionalities and configurations
List item icon
Assessment of system connectivity

MarTech Strategy

analiza stanja

Step 1: Status analysis

List item icon
Our collaboration begins with workshops designed to fully understand your business goals and challenges and your growth strategy.
List item icon
We then examine your existing marketing technology and solution architecture, related workflows, back-end integrations, and usage for all types of users.
Ocena stanja

Step 2: Assessment of the situation

In the assessment of the situation, we review the functionalities of individual technologies and possible overlaps, the level of utilization, the degree of connection between tools and data flow, direct and indirect costs associated with each tool, bottlenecks and identify opportunities for improvement.

analiza vrzeli

Step 3: Gap analysis

List icon
We compare your business requirements with the current situation, the activities of your competition, the expectations of your customers, good practices and the situation in the field of marketing technology.
List icon
Based on this, we prepare a gap analysis and make recommendations for closing them.
predlog arhitekture

Step 4: Architecture proposal

List item icon
At this stage, we prepare a proposal of suitable tools and providers that best meet your needs through the sales funnel.
List item icon
In doing so, we take into account your limitations and objectives.
List item icon
We can also support you in preparing RFP and selecting suitable providers.
podpora in razvoj

Step 5: Support and development

List item icon
This phase can be a stand-alone project or a continuation of a consulting project.
List item icon
Our development team takes care of the integration of new tools with existing marketing and ERP tools.
List item icon
In the case of the selection of technologies of which we are a representative, we also support you in introducing technology into the work process.

Selected MarTech consulting projects

Are you working on digital projects?

Are you renovating a website or an online store?
Need advice on which technology is right for your business and goals?
Would you like to link marketing and sales, and increase their efficiency?

Get in touch with us