MarTech Consulting

Martech strategy in the service of the customer journey


Make informed decisions

Choosing the right marketing technology is a complex and difficult task, especially if you want the tools to be interconnected to avoid fragmentation and inconsistent data and functionality.

Vareo has developed a well-established approach to help customers understand their requirements, identify the right suppliers, start the ordering process, and select a supplier.

We make sure that the right decisions are made as soon as possible.

Our services

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Inventory of business and technological requirements
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Preparation of RFI / RFP tender documentation
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Vendor and technology shortlisting
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Supplier evaluation and negotiation
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Overview of functionalities and configurations
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Assessment of system connectivity

MarTech Strategy

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Step 1: Status Analysis

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Our collaboration begins with workshops to fully understand your business goals and challenges and your growth strategy.
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We then examine your existing marketing technology and solution architecture, related workflows, back-end integrations, and user experience.
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Step 2: Assessment of the Situation

In assessing the situation, we review the functionalities of individual technologies and possible overlaps, the level of utilization, the degree of connection between tools and data flow, direct and indirect costs associated with each tool, bottlenecks, and identify opportunities for improvement.

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Step 3: Gap Analysis

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We compare your business requirements with the current situation, the activities of your competition, your customers' expectations, good practices, and the situation in the field of marketing technology.
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We prepare a gap analysis and make recommendations for closing the gap based on this.

Step 4: Architecture Proposal

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At this stage, we prepare a proposal of suitable tools and vendors that best meet your needs through the sales funnel.
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In doing so, we take into account your limitations and objectives.
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We can also support you in preparing RFP and selecting suitable vendors.
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Step 5: Support and Development

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This phase can be a stand-alone project or a continuation of a consulting project.
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Our development team takes care of integrating new tools with existing marketing and ERP tools.
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In the case of selecting our partner technologies, we also support you in introducing technology into the work process.

Selected MarTech consulting projects

Are you working on digital projects?

Are you renovating a website or an online store?
Need advice on which technology is right for your business and goals?
Would you like to link marketing and sales, and increase their efficiency?

Get in touch with us