MarTech Consulting

Martech strategy in the service of the customer journey

Make informed decisions

Choosing the right marketing technology is a complex and difficult task, especially if you want the tools to be interconnected to avoid fragmentation and inconsistent data and functionality.

Vareo has developed a well-established approach to help customers understand their requirements, identify the right suppliers, start the ordering process, and select a supplier.

We make sure that the right decisions are made as soon as possible.

Our services

Inventory of business and technological requirements

Preparation of RFI / RFP tender documentation

Vendor and technology shortlisting

Supplier evaluation and negotiation

Overview of functionalities and configurations

Assessment of system connectivity

Digital maturity assessment

We perform an assessment of the degree of digitization of your marketing and sales. We analyze the following areas:

Digital strategy
People and competencies
Processes in and between departments
Purchase routes
Technology

Strategy roadmap

Preparation of a plan for one or more of the following areas

MarTech Strategy and IT architecture
A plan to improve the digital literacy of the marketing and sales team
A proposal for an organizational structure and processes in the light of integrated multi-channel marketing and sales

Marketing technology selection

A set of suitable technological solutions throughout the purchasing path for comprehensive support of integrated multi-channel communication and sales

Proposal of suitable technologies
List of providers
Needs for integration
Business case preparation

Step 1: Status Analysis

Step 2: Assessment of the Situation

Step 3: Gap Analysis

Step 4: Architecture Proposal

Step 5: Support and Development

Step 1: Status Analysis

Our collaboration begins with workshops to fully understand your business goals and challenges and your growth strategy.

We then examine your existing marketing technology and solution architecture, related workflows, back-end integrations, and user experience.

Step 2: Assessment of the Situation

In assessing the situation, we review the functionalities of individual technologies and possible overlaps, the level of utilization, the degree of connection between tools and data flow, direct and indirect costs associated with each tool, bottlenecks, and identify opportunities for improvement.

Step 3: Gap Analysis

We compare your business requirements with the current situation, the activities of your competition, your customers' expectations, good practices, and the situation in the field of marketing technology.

We prepare a gap analysis and make recommendations for closing the gap based on this.