A robust Sitefinity CMS platform that gives marketers complete control over content management
BTC City wanted to renovate the website in a way that would best highlight the offer of its tenants, give them the opportunity to publish campaigns, promotions and events, and a platform for content marketing. The key requirement was that the CMS platform is easy to use, reliable, upgradeable and connectable with their other back-end systems.
Emphasis on content marketing
The website serves as a representation of individual merchants and their offers through content articles. Each article also offers the possibility of exposing an individual provider, which allows users a direct transition from the content part to the trade part. Articles, however, eith the help of social networks, serve as a generator of website traffic.
In the service of the visitor
The client wanted to simplify the visitors' overview of opening times in real time. The task sounds easy, but in the case of BTC City it becomes quite complicated, as the working hours are set at the level of an individual store and not just the location. With little programming and customization of the back-end system, website visitors can check at any time to see if their store is currently open.